Bringing generations together with Frieda

Describing a brand new concept and space ain't easy when it's never
been done before. When Thomas and David got in touch to tell me about
their new social enterprise, I was up for the challenge. They were creating a
physical space, to encourage people of all ages and generation, 
to come together to make, bake and create. 

They wanted to create a sense of community, but without
using that (arguably overused) word. With a little back and forth,
we landed on a description that sums up their philosophy in a
way that makes people of all ages want to get involved. 

'At FRIEDA, we believe our lives are enriched by
connecting with people of all generations.'

Keep scrolling to read more.

Date: July - Aug 2016 / Client: Frieda for Generations / Role: Copywriter / URL: www.facebook.com/frieda4gens/about/?entry_point=page_nav_about_item&tab=page_info / Tags: branding, copywriting, social enterprise /