Describing a brand new concept and space ain't easy when it's never been done before. When Thomas and David got in touch to tell me about their new social enterprise, I was up for the challenge. They were creating a physical space, to encourage people of all ages and generation, to come together to make, bake and create.
They wanted to create a sense of community, but without using that (arguably overused) word. With a little back and forth, we landed on a description that sums up their philosophy in a way that makes people of all ages want to get involved.
'At FRIEDA, we believe our lives are enriched by connecting with people of all generations.'