Design writing with Elmwood

I joined Elmwood at their Fitzrovia office in London to tackle a few creative briefs. From writing recruitment ads and applying tone of voice, to finding creative ways to talk about jacket potatoes (as the undisputed champion of lunchtimes, of course), I worked with their head of verbal identity to make sure each sentence worked hard to give their clients what they needed. 

Read more about Elmwood's legendary status in the design world on their website

Client: Elmwood / Role: Freelance copywriter / URL: www.elmwood.com/ / Tags: branding, copywriting, packaging, tone of voice /