Growing Healthy stories with Danone

This was during my time at Futerra

Danone had an exciting new story to tell about their baby food. A story called
Growing Healthy about how closely they work with farmers, parents, and nutritionists
to make sure their baby food and ingredients are in tip top shape for growing babies.

It was our job to arm their marketing and comms teams with the right tools
and confidence to talk about Growing Healthy in different parts of the world. 

These are just some excerpts from the Growing Healthy toolkit we came up with
including case studies, mini tone of voice guidelines and key messaging. 

The brilliant Heather Knight worked on the design. 

Date: August 2014 / Client: Danone / Role: Copywriter / Tags: branding, copywriting, storytelling /