Naming Pello, changing the industry

Sally Henderson and Tracey Anderton were partnering up
to try something new and exciting. And they needed a name. 

I came on board, grilled them about what their new company
is all about, brainstormed a host of name options for their new
company (with rationales for each suggestion), and helped them
land at something that packs a punch and represents their ethos,
their aspirations and appeals to their audience. 

Pello is the latin word for 'to push, to drive, to set in motion'. 

Read more about what they do on their spanking new website

Date: March 2015 - June 2015 / Client: Pello / Role: Naming consultant / URL: www.wearepello.com/ / Tags: copywriting, language consultancy, naming /