Giving people a reason to believe in Run Club

I worked with design consultancy Carl Nas Associates in London on this one. 

Run Club want to make a better runner out of everyone.
With Carl Nas taking care of the visual rebrand, they needed
a short, no-nonsense strapline to go with it. 

I came up with some options, focusing on a different benefit for
each one. It quickly became clear that 'Outrun yourself' would
be the chosen line. Because it isn’t about competing with
others, but getting over the barrier inside your own heart and mind.
Beat your personal best, lose that extra pound, push through that
extra mile, become the best runner you can be. 

Read more on the Carl Nas Associates website


Date: May 2016 / Client: Run Club / Role: Copywriter / Tags: Carl Nas Associates, copywriting, straplines /