Run Club want to make a better runner out of everyone. With Carl Nas taking care of the visual rebrand, they needed a short, no-nonsense strapline to go with it.
I came up with some options, focusing on a different benefit for each one. It quickly became clear that 'Outrun yourself' would be the chosen line. Because it isn’t about competing with others, but
getting over the barrier inside your own heart and mind. Beat your personal
best, lose that extra pound, push through that extra mile, become the best
runner you can be.