Staying TRUE to what's inside

I worked with Carl Nas Associates on this one. 

TRUE energy drinks harness the power of natural ingredients
to give drinkers an honest boost. While Carl Nas worked on
the visual identity, I worked on defining a clear, true voice.  

Read more on the TRUE website. 

Date: March 2015 / Client: TRUE / Role: Copywriter / URL: / Tags: branding, copywriting, pack copy, strapline, tone of voice /